A QUALITY OF STRATEGY PROCESS IN TELECOMMUNICATION COMPANIES ? A CASE STUDY

A telecommunication services have trend of fast growing in sence of market share, innovations, offer business support etc. One of its crucial aspects is quality of services because rising global competitivity. It is reason why is necessary to modify “classic” way of strategy development to quality strategy development using different offer approaches. In the paper we presented basic elements of approach designed to override difficulties of business strategy alignment to quality strategy in propose to make effective process of quality strategy development process.