INTEGRATING FACTOR ANALYSIS AND ANALYTIC HIERARCHY PROCESS FOR LIBRARY SERVICE QUALITY

In this paper an attempt has been made to propose a methodology f or identifying and prioritizing the user needs pertaining to library services. I n order to categorize the user needs into quality dimensions, Factor analysis has been carried out on user responses obtained through questionnaire survey. Analytic Hierarchy Process (AHP) is employed to determine the priority ratings of the library quality dimensions. The priority structure of the quality dimension s provides an idea for the library management to allocate the resources in an effective manner to achieve more user satisfaction. A case study is presented to demonstrate the proposed methodology.