The Study on the Convergence Business Model Case associated with the Supplier Structural Change

ABSTRACT The purpose of the convergence business model is to promote business activities to new markets and customers by taking advantage of the opportunities provided by technology convergence. This is appeared as the form of convergence technology capability enhancement at supply-side (businesses), and as the form shown in customer value creation at demand-side (customers). Convergence business models are required continuous innovation since, due to the nature of the business itself, it is difficult to stably maintain depending on the internal or external environment change. The purpose of this study is to look at the phenomenon of asymmetry between buyers and suppliers in existing industries through representative convergence cases, and find market expansion of the existing products and new customer’s value by presenting convergence business model framework based on IT.