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Internet-marketing, as an instrument of development of modern enterprise
Journal: Bulletin of Prydniprovs'ka State Academy of Civil Engineering and Architecture (Vol.2014, No. 6)Publication Date: 2016-02-16
Authors : N. Shapa; A. Loban';
Page : 42-47
Keywords : an internet marketing; market research; the corporate website; a social networking; the viral marketing;
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Abstract
Are reviewed opportunities of applying technology of internet marketing (the IM) in modern Ukrainian enterprises’ activity. Analyzed the constituent elements of this work and its opportunities for the development of modern Ukrainian enterprises. For the perception of information material was classified, and supplemented with practical examples of using modern technologies. In this article also trends of internet marketing were discussed, and the most effective examples of its capabilities were demonstrated.
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Last modified: 2016-02-16 19:41:58