Creative Commons Licenses for Transmedia Storytelling Content

It is undeniable that witnesses a sharp increase in the flow of information that influence the construction of the society in different ways. For constructive and inventive making this society, communication and information technologies subsidise new ways of recording, storage and distribution of text, sound and images. This offer features enables access of more people to innovative modes of production, creation and registration of cultural goods, knowledge and information. Here lies the indispensability of rereading what shall be to the copyright, the subject of this writing. During the past few decades, the legal protection of authorship of cultural property were based on a control system of space and movement, however nowadays the content is mediated by different platforms (websites, social networks, radio, movies) in order to meet a greater number of viewers / consumers. The content is diluted within a new architecture of actors. One of the greatest examples of this dialogic form of production of cultural goods is a communication strategy that organises content and platforms to tell a story: transmedia storytelling. Indeed, the reflection of the legal protection of authorship of cultural property in the XXI Century leads to the proposal of Creative Commons, which focus is to create a cultural property of the universe that can be accessed or processed in accordance with the voluntary consent of the author. The aim of this paper is to examine if the author of transmedia storytelling to protect his content can use a legal adaptation of the Copyright Act (LDA - Law 9.610 /98) proposed by Creative Commons in Brazil. The deductive method, with allowance in literature and the succession of the following steps are used: performs a brief analysis of the history of copyright, we study the doctrine concerning the concepts developed in the text, the procedure is the interpretation of how the transmedia storytelling and Creative Commons can relate.