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Formation of the information potential of marketing activity of the enterprise

Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.23, No. 2)

Publication Date:

Authors : ; ; ; ; ; ;

Page : 5-18

Keywords : marketing information; information gathering; organization of information gathering; type of information gathering; source data;

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The role of marketing information for economic governance of the company. Considered and evaluated the possibility of using technological tools collect marketing information. Discovered motivational reasons hampering the development of enterprise information infrastructure. We describe the modern types of gathering marketing information on the company and justify their selection criteria

Last modified: 2016-03-21 07:17:44