SOCIAL ENTREPRENEURSHIP LITERACY AND CAPACITY BUILDING IN PUBLIC UNIVERSITIES IN EGYPT

The world today is living a social revolution, innovation and creativity is essential to be able find solutions to the increasing social problems facing countries worldwide, especially developing countries. This paper aims to analyze how universities can play an important role in promoting social entrepreneurship (SE) leading to regional and social sustainable development. Focusing on how students with the right guidance and awareness can contribute to solving the current social problems, advising them on how they can start up their professional careers in the social area and be a beneficial part of the workforce. Higher education institutions have an obligation towards youth, who are our future leaders. An empirical study on Cairo University was carried out to investigate both faculty and students’ perceptions towards the concept of (SE) and towards the possible role public universities can play in initiating and sustaining its practice. The study investigated this role by applying the ADKAR model for personal change. Findings helped in concluding suggestions on how to make our youth act as change agents not only to contribute and find solutions but also transform societies. Public Universities in Egypt with well trained faculty members can be a major contributor to this transformation.