CASE STUDY ON INNOVATION AND CREATIVITY IN SERVICE ORGANIZATION ARAVIND EYE CARE SYSTEM

In today’s competitive world companies are striving hard to retain their existing market share. To get the new market share or new customer is becoming tougher and tougher. New companies are entering with substitute product and services and pressuring existing companies to think innovatively to sustain their market share. All types of companies government and private have to be innovative and creative to offer more value to their customers. This case is an excellent example of the health care service provider having non business objective and servicing public of the society. This case elaborates about the various innovative approaches adopted to make the health care services available to masses at lowest possible cost