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Second Screen: User Behaviour of Spectators while Watching Football

Journal: Athens Journal of Sports (Vol.3, No. 2)

Publication Date:

Authors : ; ; ; ;

Page : 119-128

Keywords : Media Consumption; Second Screen; Sport Marketing; Sport Spectator Behaviour; User Behaviour;

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Abstract

The popularity of parallel media usage has increased in Germany recently. Second Screen describes the use of a second device by television viewers to consume further content which is related to the programme they are watching. The research objective of this study was to reveal insights into the media consumption and user behaviour of football spectators regarding Second Screen services. The survey, which was conducted among German football supporters, showed that their parallel media usage was lower while a football match was broadcasted compared to other TV programmes. However, if supporters used a second device, while watching football, they were using specific Second Screen services more often. Furthermore, it was found that football supporters are particularly interested in "functional" services such as statistics and less into social or even gaming activities. Often more than one Second Screen service is used while a match is broadcasted.

Last modified: 2016-06-17 17:07:46