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Features of marketing activities on the market of tourist services

Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.26, No. 5)

Publication Date:

Authors : ;

Page : 42-48

Keywords : strategy; strategic planning; marketing planning; marketing strategy; tourism sector; strategic marketing;

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The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.

Last modified: 2016-07-02 17:46:54