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Features of marketing activities on the market of tourist services
Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.26, No. 5)Publication Date: 2016-07-02
Authors : Rudavka Daryna;
Page : 42-48
Keywords : strategy; strategic planning; marketing planning; marketing strategy; tourism sector; strategic marketing;
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Abstract
The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.
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Last modified: 2016-07-02 17:46:54