From digital pricing to digital marketing and digital distributionJournal: JOURNAL OF SOCIAL SCIENCES RESEARCH (Vol.9, No. 2)
Publication Date: 2015-12-15
Authors : ANDREAS KARAOULANIS;
Page : 1817-1821
Keywords : Digital Marketing; Digital Distribution; Social Media; Digital Pricing.;
Contemporary digital markets tend to be different in several ways from the traditional ones. In this short paper the author tries to explain the main lines upon which contemporary companies try to implement their digital pricing, digital marketing, and digital distribution.
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