THE PROTOTYPING PROCESS IS PART OF A MARKETING DIVERSIFICATION IN TODAY'S DEMANDING MARKET OF RUSSIA

Modern automotive market is now clearly structured and targeted to specialized (often specific) target segments (street racers, elite class, business class, middle class, low cost car for young people, family car auto for farmers, taxi, passenger taxi, taxis for people with disabilities, special machines ? military, ambulance, emergency, technician, gas service, fire service, cash, escort vehicles, etc.). Thus, the role of public attitudes to car manufacturers forms a purpose peculiar to certain brands of vehicles (green cars, hybrid cars, cars running on alternative fuels and economy cars). They are often giving each focus group of buyers a certain range of cars with the same set of options and features that differ only in design and color. For the wide coverage of the consumer car market, many manufacturers begin to produce prototypes of the leading and well-proven models of cars, allowing them to gain additional profit with minimal effort.