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LOYALTY INCREASE OF HOTEL CLIENTS

Journal: Science and world (Vol.1, No. 19)

Publication Date:

Authors : ; ;

Page : 94-97

Keywords : loyalty; terms of value creation; success factor; formation of the client base of the hotel; the types of loyalty programs; improving of loyalty efficiency.;

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Abstract

This article describes the different views on the concept “loyalty”; highlights the problem of creating loyalty systems in the hospitality enterprise; considered a loyalty program in the hotel and restaurant recommendations for increasing customer loyalty hotels.

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Last modified: 2016-07-12 22:22:38