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THE ROLE OF INFORMATION SUPPORT FOR MARKETING PERFORMANCE OF REGIONAL AGROINDUSTRIAL COMPLEX
Journal: The Way of Science (Vol.1, No. 26)Publication Date: 2016-04-20
Authors : Yurkova Yu.D.;
Page : 96-97
Keywords : marketing; information; information support; marketing performance; agroindustrial complex.;
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Abstract
The article deals with the role of information in marketing performance of the modern regional agroindustrial complexes. Information support of agroindustrial complexes influences the development of an enterprise, its marketing performance and ability to respond to market changes. The sources for information support of enterprises are considered.
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Last modified: 2016-07-18 18:17:44