MODERN TENDENCIES INFLUENCE ON BUYING BEHAVIOR IN SERVICE SPHEREJournal: Science and world (Vol.3, No. 20)
Publication Date: 2015-04-22
Authors : Antonova N.A.;
Page : 14-16
Keywords : trend; universal trend; current trend; sociocultural tendencies.;
In this article the modern tendencies influence on buying behavior and the appearance of universal trends, such as differentiation, simplification, individuation, consciousness, abstracting, globalization and so called unspelling caused by a host of factors are considered. In addition, the transformation of these trends to more modern and specific ones, having influence on modern consumer lifestyle and forming the peculiarities of buying behavior.
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