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FEATURES OF STRATEGY DEVELOPMENT OF THE ENTERPRISE CONSIDERING THE STAGE OF ITS LIFE CYCLE
Journal: Science and world (Vol.3, No. 20)Publication Date: 2015-04-22
Authors : Mikhaylova K.N.; Starostenko S.V.;
Page : 43-45
Keywords : business; strategy; life cycle of an enterprise; management; development; schools of strategic management;
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Abstract
The right strategy is the key for the success of the enterprise. In the process of functioning and development, the enterprise strategy changes as new goals and issues appear on each stage of work. However, the right strategy taking into account the development stage helps to foresee and solve critical situations. Schools of strategic management allow determining the right enterprise strategy, considering all its peculiarities.
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