MODERN ASPECTS IN FORMATION OF THE REGION’S ENTREPRENEURIAL POTENTIAL

The article studies the modern aspects of forming the regional potential on the basis of determining the major potentials of the regional development, namely: enterprise, intellectual and innovative. Author has analyzed modern approaches to these categories interpretation and the expediency of considering these potentials at the regional level has been proved. Attention is focused on the fact that only the integral interaction and implementation of entrepreneurial, intellectual and innovative potentials will provide stable economic development of the region and will allow the country to overcome the existing crisis situation of the moment.