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ADAPTATION OF MARKETING MIX (4Р) UNDER CONDITIONS OF ECONOMIC RECESSION
Journal: The Way of Science (Vol.1, No. 27)Publication Date: 2016-05-30
Authors : Polishchikova N.A.; Stepanova L.M.;
Page : 77-78
Keywords : marketing mix; product policy; price policy; promotion strategy; place (distribution); economic slack.;
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Abstract
The article provides recommendations and techniques regarding each of four elements of marketing planning (4 P’s) to smooth the consequences of economic recession and adjust commercial enterprise to changes in the external environment
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Last modified: 2016-07-20 16:54:53