STRATEGIC PLANNING OF THE ENTERPRISE INTERNATIONAL BUSINESS ACTIVITIES ON THE BASIS OF BALANCED SCORECARD

Purpose: to develop the complex of strategic and current objectives of the enterprises international business activities within the strategic planning process on the basis of Balanced Scorecard; Methodology: system and structural approach, method of logical analysis, method of analogy, method of structuring, method of topological and meaningful description, method of strategy maps; Results: in modern conditions of doing international business strategically oriented directions of enterprises activities focused on consumers’ needs are the main factors of success. That forms the structure and the essence of international activities strategic objectives. According to Balanced Scorecard concept, among them we distinguish the objectives of product and market system and objectives of resources system. The aggregate of indicators covers the strategic aspects of the enterprises international activities and reflects the tendencies of its development. The interrelations between strategic objectives of international activities make an influence on the composition of indicators’ system and induce the relationships of cause and effect within the indicators. By means of indicators the strategic intentions of the enterprise in international activities are specified in current operational objectives, that improves the quality of strategic planning; Practical implications: the investigation results can be applied in further research of the problems of strategic management in the sphere of enterprises international activities; in educational process including preparation of the relevant sections of textbooks and manuals for such courses as “Basics of International Activities? and “Strategic Management?