TYPOLOGICAL STUDY ON THE BEHAVIOR OF THE MOROCCANS IN THE SOCIAL NETWORKS

Within decade, the social networks upset in depth the modes of communication so well in the personal sphere as in the professional domain, by proposing new medias and supports to stimulate, fluidify, accelerate and slow down the social interactions between individuals or established groups. They modified the behavior and the reports between citizens, consumers, companies, public authorities To see clearly more, we led a study on the behavior of the users of the SN to Morocco. The analysis of the results and their stepping allowed us of cnstruire maps of typologies of users' profiles. This map places their motivations and their behavior This work will be useful for diverse practices. To the IT specialists for better devise their application on the Internet with the aim of a better optimization of the social sites. To the Marketers to touch the targeted segments. To the Managers strategists to understand the evolution of markets, To the sociologists of the media to master better every support, etc.