QUALITY OF HEALTH CARE IN COIMBATORE DISTRICT: A SWOT PERSPECTIVE LEVERAGING USER INSIGHTS

Susruta an Indian who lived in the 6th century BC has been globally acclaimed as the father of plastic surgery and his book Susruta Samhita talks on holistic care in ancient India .The golden era of Indian health care is history and even after 68 years of independence universal health as declared by Alma Aata has not been achieved7.The scientific temper of India cannot be questioned, rather the management issues has created a cluttered environment. Fortunately the National Health Bill 2009 has placed the obligation on the Government to ensure protection and fulfilment of the right to health for all. The Indian health care system is at an inflection point and is poised to grow to USD 280 Billion by 2020. The nationwide environment signals that the market oriented approach has set in and it is imperative that one understands the system in which an organisation exist to formulate winning strategies. Strategic formulation without SWOT analysis are inadequate and consequently the tool is applied to dissect the quality of health care in Coimbatore district a renowned health city in the state of Tamilnadu in South India.