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PRECONDITIONS FOR THE DEVELOPMENT OF THE WORLD VIRAL AD MARKET
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.153, No. 12)Publication Date: 2013-11-20
Authors : N. Kochkina; V. Nakonechnyi;
Page : 59-64
Keywords : advertising; internet advertising; viral advertising;
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Abstract
The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated.
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Last modified: 2016-08-10 21:25:34