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Integral comparative analysis of the commercial enterprise: competitive aspect
Journal: Academic Bulletin "Economics and Region" (Vol.2, No. 45)Publication Date: 2014-04-30
Authors : A. A. Mischenko;
Page : 86-90
Keywords : competitive ability; competitive position; strengths and weaknesses; competitiveness polygons;
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Abstract
The article deals with the problems of the trading industry under the modern integration conditions. The necessity for the “competitiveness polygons” method application has been grounded to detect strengths and weaknesses of commercial enterprises to identify their own competitive positions in the market.
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