IMPROVEMENT OF SOCIAL INTERACTION EFFICIENCY IN THE MODERN SOCIETY

In this article the issues of modern society connected with social interaction are considered, the concept, essence and structure of social action are reveals, subject-rational and valuable-rational actions of society are compared. Unpredictability and poly-directional orientation of nonlinear social actions causes features of social interactions improvement as adaptation forms to global changes. The improvement as a way of activity regulation for the purpose of its efficiency increase by calculation, measurement and control plays an important role in regulation of nonlinear social processes.