THE IMPORTANCE OF TOURISM MARKETING IN LOCAL RURAL DEVELOPMENT

In this article is treated widely and profondely the final examination of tourism marketing content’s of rural areas in Albania where still has lacks about the context of the discussion. This Paper describes an analysis of various brochures, which represent different regions of our country, he reveals some distinct models of marketing images, that occur during these destinations.Tourism marketing in certain areas is going toward developement and the destinations with the fastest growth are exactely from these areas (Charlotte M, Pushkala P. 2001). Currently about 30% of all tourists arrivals in national ranking are in rural areas ( Dardha, Voskopoja, Thethi,Valbona, Skrapari, etc.) and this ratio is almost doublet in the last years. However, during the last decades has resulted a critical growth of the portrayal of these destinations from the people who represent them with promotional materials. Mostly the previous research focuses on the marketing’s content examination of tourism for rural areas. Finally, there remains an apparent lack of critical attention over the content about defining these representations.