SOME ISSUES OF CORPORATE REPUTATION MANAGEMENTJournal: Science and world (Vol.2, No. 34)
Publication Date: 2016-06-17
Authors : Usyurova D.E.;
Page : 41-44
Keywords : reputation; image; management; company; public relations;
In this scientific article the issues of a company’s reputation management are considered. These issues concern, in particular, business reputation, reputational management, and public relations. The author has analyzed conceptual framework of business reputation and image. The viewpoints of academic theorists on some of the challenging issues of corporate reputation management have been examined and the ways of their solution suggested.
Other Latest Articles
Last modified: 2016-08-23 17:10:27