DESIGN AND USE OF CORPORATE STYLE IN ADVERTISING POLICY OF AN ENTERPRISE: THE CASE OF REN TV CHANNEL

In this article the attempt has been made to identify and analyze the specifics of designing and using corporate style as a component element of a company’s advertising policy. While analyzing theoretical part, we considered the history of origin, concepts and types of corporate style. In the practical part we focused on design technology of corporate style elements of REN TV channel as one of important features of the company’s advertising policy.