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MANAGEMENT OF MARKETING AND LOGISTICS CONSTRUCTION COMPANIES OF THE REPUBLIC OF BELARUS ON THE BASIS OF A BALANCED SCORECARD
Journal: Perspectives of science and education (Vol.1, No. 1)Publication Date: 2013-02-25
Authors : I . S . Sh i l k o;
Page : 73-80
Keywords : management; marketing; logistics; the balanced scorecard; the building complex;
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Abstract
Analyzed organizational and economic mechanism of marketing and logistics activities of construction companies of the Republic of Belarus on the basis of a balanced scorecard, which allows to respond quickly to market changes by monitoring proposed in the performance
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Last modified: 2013-10-28 16:42:03