GEOMARKETING: GEOGRAPHICAL INSTRUMENTS IN CLASSICAL MARKETINGJournal: Synergy of Science (Vol.3, No. 1)
Publication Date: 2016-09-30
Authors : Tikhonova M.A.;
Page : 0-0
Keywords : geomarketing; marketing; geographic information systems; placement of retailers.;
This article reveals the main approaches to the definition of geomarketing and defines boundaries of this research; and represents object, subject and purposes of the research.
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Last modified: 2016-09-23 16:38:14