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INTERNET DISTRIBUTION OF HOTEL SERVICES
Journal: Herald of Kyiv National University of Trade and Economics (Vol.104, No. 6)Publication Date: 2015-12-15
Authors : DANYLENKO Mariia;
Page : 79-89
Keywords : online reservation systems; alternative reservation systems; hotel business; hotel services; Internet marketing instruments.;
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Abstract
Main trends and patterns of alternative reservation systems in the hospitality industry have been considered. Degree of participation of alternative reservation systems in marketing policy of enterprises of hotel economy has been established. Influence of alternative reservation systems for marketing activities of domestic enterprises of hospitality industry has been investigated.
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Last modified: 2016-10-26 22:00:59