LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK

Journal: Herald of Kyiv National University of Trade and Economics (Vol.92, No. 6)

Publication Date: 2013-12-16

Authors : MASLOVA Nataly;

Page : 84-95

Keywords : client orientation; lead; banking lead generation; lead management; CRM-system; Internet Technologies (IT); Social Networks;

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Abstract

The essence, attributes and approaches for implementation of client-oriented approach at banking institutions were examined. The state of client orientation of Ukrainian banks was investigated and main tendencies of its development were revealed. The essence of definition "banking lead generation" was determinated, it's meaning for bank client orientation achievement, phases and trends of its implementation have been substantiated.

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LEADGENERATION AS A PART OF THE CUSTOMER ORIENTATION OF A BANK

Abstract

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