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Journal: Herald of Kyiv National University of Trade and Economics (Vol.85, No. 5)

Publication Date:

Authors : ;

Page : 18-27

Keywords : differentiation; tourist product; differentiation of tourist products; consumer value; consumer descriptions of tourist product; factors of differentiation;

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Trends in the tourism market have been analyzed. Expediency of control of differentiation of tourism products as a source of increasing their customer value in dynamic consumer expectations has been proved. Technique for research of differentiation of tourism products has been presented.

Last modified: 2016-10-28 16:53:53