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Marketing Aspects of Steady Growth Business Strategy

Journal: Quarterly Scientific Journal "Economic Herald of the Donbas" (Vol.42, No. 4)

Publication Date:

Authors : ; ;

Page : 131-135

Keywords : steady growth; management; strategy; marketing; marketing management; marketing strategies; business growth;

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The article analyzed the importance of marketing to achieve steady business growth, the main strategy of internal development and marketing of its level of development, achieving competitive advantage and the main directions of marketing management. The examples of marketing strategies for leading corporations were described. The problems and prospects of the business strategy of extensive growth and diversification were made.

Last modified: 2016-11-24 20:51:10