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Does Organization Context Have an Impact on Product Innovation?-A Study on Software Development Organizations in Kerala with Special Emphasis on UST-Global, Kochi

Journal: International Journal of Business Management & Research (IJBMR) (Vol.3, No. 5)

Publication Date:

Authors : ;

Page : 51-60

Keywords : Product Innovation; Software Development Organization; Contextual Ambidexterity; Organization Contexts;

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Purpose ? The main purpose of this paper was to investigate the relationships between organization context (as explained by performance management and social support organization), Contextual ambidexterity and new product innovation outcomes (Radical Innovation, Incremental innovation and Speed to market). The paper formulated 3 hypotheses from the literature review. These hypotheses were tested using structural equation modeling with data collected from the employees of UST Global, Kochi. The findings indicated that ahigh positive correlation exist between the organizational context and new product innovation and thatcontextual ambidexterity does not mediates the relationship OC and PI. The results of this study could be used by any manager of the IT organization concerned to improve the performance management and the support system to maneuver the employees to handle successful innovation projects. The results also provide companies operating IT sector in kerala with useful information on how their policies and actions might affect exploration and exploitation of employee competences and consequently firm innovation.

Last modified: 2013-12-03 20:52:25