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Archived Papers for Journal

Journal of Management and Marketing Review (JMMR) >>

Vol.2, No.2

Publisher: Global Academy of Training and Research (GATR) Enterprise

Publishing Date: 2017-06-30

  1. Burnout Dimensions with Work-Family Conflict among Hotel Employees: Flow Experience as Mediating Role

    Authors: Mark Kasa; Zaiton Hassan

  2. Mediating Effect of Attitude on Awareness toward the Addiction Behaviour of Pokémon Go Players in Malaysia

    Authors: Eliza E. Hussein; Tan Jian Shiang; Ayan Isse Wehelie

  3. Job Satisfaction and Absenteeism on the Performance of Lecturer in Private Higher Education in Semarang

    Authors: Arnis Budi Susanto; Suyatno; Theresia Susetyarsi

  4. Students’ Knowledge and Attitude on Preventive Behaviour of Zika Disease

    Authors: Mahirah Abdul Rahman; Norhani Mohd Jais; Saodah Wok

  5. The Government Policies Effect on Initiation and Implementation of the Project: A Conceptual Model

    Authors: Fitria Astuti Firman; Ine Minara Ruky; Ratih Dyah Kusumastuti; Harris Turino Kurniawan

  6. Antecedent and Consequence of Customer Company Identification toward Relationship Marketing at PDAM Tirta Khatulistiwa Pontianak, West Kalimantan Indonesia

    Authors: Nur Afifah; Ilzar Daud

  7. Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)

    Authors: Lilik Farida; Nadia Azalia Putri; Sudarsih

  8. The Role of the Working Environment on the Employee Morale

    Authors: Purnamie Titisari; Putri Kusuma Rini; Agus Priono

  9. Consumers’ Internal Meaning on Complementary Co-Branding Product by Using Osgood’s Theory of Semantic Differential

    Authors: Rachmat Kriyantono

  10. Environmental Uncertainty and Market Orientation on Business Performance with Innovation as an Intervening Variable: A Survey of Banking Industry in Indonesia

    Authors: Setyani Dwi Lestari

  11. Factors Determining Pokémon Go Addiction in Malaysia

    Authors: Siti Aminah Abd Wahab; Nur Hafifah Binti Jamalludin; Saodah Wok

  12. Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display

    Authors: Kharina Dwinanda Putri; Tengku Ezni Balqiah