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Students’ Knowledge and Attitude on Preventive Behaviour of Zika Disease

Journal: Journal of Management and Marketing Review (JMMR) (Vol.2, No. 2)

Publication Date:

Authors : ; ; ;

Page : 20-25

Keywords : Malaysia; Mosquito-borne Disease; Social Learning Theory; Students; Zika.;

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Abstract

Objective – The purpose of this paper is to identify knowledge and attitude on preventive behaviour of the Zika disease. Using the Social Learning Theory, the present study aims: (1) to evaluate levels of knowledge, attitude and preventive behaviour on Zika disease; (2) to examine the relationship between knowledge and attitude with preventive behaviour; and (3) to determine the best predictor for Zika preventive behaviour. Methodology/Technique – This study employs the quantitative research design using the survey method. Data are collected using the self-administered questionnaire. A total of 207 students from a public university participated in the study. Findings – The levels of knowledge, attitude and preventive behaviour are high. There are positive correlations among knowledge, attitude and preventive behaviour. Attitude is the best predictor for preventive behaviour. With knowledge and positive attitude towards the disease, the preventive behaviours are practiced. Novelty – Very limited studies have been done in Malaysia regarding the Zika disease. This study provides valuable insights of knowledge and attitude that influence prevention behaviour of the disease especially among university students. Type of Paper: Empirical

Last modified: 2017-07-29 11:31:25