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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.4, No.3

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2013-09-19

  1. Assessment of logistic outsourcing of the innovatively-active enterprise

    Authors: E.A. Belovodskaya; D.A. Latunova;

  2. Effectiveness and efficiency assessment of industrial enterprises` marketing in the supply chain

    Authors: N.I. Chukhray; I.B. Mlynko;

  3. Vector interaction model of factors of retailers` competitiveness

    Authors: T.O. Zagornaya;

  4. Management principles of the interaction between market attractiveness producer and its recipients

    Authors: O.V. Sviridova;

  5. Holistic marketing and its importance in the functioning of universities

    Authors: I.P. Chajka;

  6. Communication policies on organic products market

    Authors: G. Sebastian Atanasoaie;

  7. The impact of information cascade on consumer’s decision making in the frame of brand image within social media

    Authors: M. Dehghani; H. Choubtarash Abarde; S. Nourani;

  8. Innovative development of organizations: integral parts and influencing factors

    Authors: G.T. Piatnytska;

  9. The development strategy of financial and innovative technologies

    Authors: R.V. Lavrov;

  10. Organizational and economic backgrounds for the formation of innovation-enabling environment at the enterprise

    Authors: Yu.S. Shypulina;

  11. The innovative approaches to the investigation of preconditions for creation management methodology of an enterprise`s logistics expenses

    Authors: T.V. Shcholokova;

  12. Methodological approach to the optimization of management system selection in the sphere of industrial enterprises` corporate culture from position of its effectiveness

    Authors: M.I. Ovcharenko;

  13. The system of criteria and indicators for evaluating effectiveness of innovative developments implementation

    Authors: E.Yu. Tsapuk;

  14. The balanced business portfolio evaluation procedure at industrial enterprises

    Authors: K.Yu. Yavorska;

  15. The regulation of educational services market and labor market interaction based on the mechanism of quality control

    Authors: E.V. Martyakova; S.N. Snegovaya; O.V. Mudraya;

  16. Evaluation of agricultural state support of Ukraine

    Authors: T.M. Melnyk; O.S. Golovachova;

  17. Analysis of the use of international leasing in terms of improving the effectiveness of technology transfer by the example of agroindustrial complex

    Authors: O.V. Prokopenko; V.Yu. Shkola; V.A. Omelyanenko;

  18. Marketing approaches to tourist services in Ukraine

    Authors: A.S. Teletov; M.A. Khiznyak;

  19. Analysis of Ukraine border-region economic collaboration effectiveness on the example of Sumy region and place of marketing of innovations in it

    Authors: S.М. Frolov; S.М. Мakhnusha; V.М. Оliynyk;

  20. Marketing diagnostics in consumer cooperatives trade enterprises

    Authors: O.S. Krivoruchko;

  21. Formation of intangible assets and their impact on the market value of industrial enterprises

    Authors: O.V. Melnyk;

  22. The nature and preconditions of enterprises’ innovative development

    Authors: V.S. Naidiuk;

  23. The prospects of marketing dairy cooperatives development in Ukraine

    Authors: I.O. Ryzhyk;

  24. Current methodological approaches to determining the environmental competitiveness of products and manufacturers

    Authors: S.K. Harichkov; T.V. Averihina;

  25. The impact of recreation marketing on the ecological safety of recreational areas of Crimea

    Authors: H.V. Pashentseva;