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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.4, No.4

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2013-12-13

  1. The environmental factors effect on the task vectors of holistic marketing of retail-networks on the food market

    Authors: O.O. Shubin; O.О. Krykovtsev;

  2. Indicative assessment of evolutional correctness of innovation object selection

    Authors: L.K. Hlinenko;

  3. Media events and their impact on Polish national brand

    Authors: Ja.S. Klisinski; M.O. Prokopenko;

  4. Increasing the enterprise investment attractiveness in terms of socially oriented marketing

    Authors: N.V. Kovalenko; M.M. Markhaichuk;

  5. Integrated marketing communications at solar energy equipment market

    Authors: I.L. Litovchenko; I.A. Shkurupskaya;

  6. Categorical apparatus of individual marketing

    Authors: I.L. Reshetnikova; Yu.A. Eremenko;

  7. Marketing communication practices of public organizations to prevent human trafficking

    Authors: T.M. Borysova;

  8. Social media marketing as a tool of enterprise’s product promotion

    Authors: O.F. Gryshсhenko; A.D. Niesheva;

  9. The system of indicators to measure the effectiveness of interaction between enterprises in marketing channels

    Authors: Yu.B. Dobroskok;

  10. The implementation and development features of packaging customer value mechanism formation

    Authors: V.M. Melnychuk;

  11. Innovation policy of agricultural enterprises: tactical and strategic aspects

    Authors: L.M. Berezinа;

  12. Strategy of innovative service industry management on the basis of marketing approach

    Authors: V.L. Piliushenko; I.O. Arakelova;

  13. Technological park establishment as a factor of innovative economy development

    Authors: A.S. Teletov; Ju.A. Sirik;

  14. Innovative capabilities and possibilities of workers as important constituents of innovative potential of enterprise`s personnel

    Authors: M.V. Adamenko;

  15. Analysis of foreign schools of risk management

    Authors: I.M. Posokhov;

  16. Developing of enterprise`s anti-crisis program in conditions of innovative development

    Authors: O.Yu. Shilova;

  17. Innovative activities of enterprises in Ukraine: trends and factors of influence

    Authors: O.I. Yashkina;

  18. Absorptive capacity in organizational theories: learning, innovation, managerial cognition

    Authors: O.A. Vasylieva;

  19. Methodical recommendations on regulation of business process currency control at machine-building enterprise engaged in foreign economic activity

    Authors: L.B. Kryvoruchko;

  20. Definition of crisis state of enterprises

    Authors: V.M. Danich; N.O. Parkhomenko;

  21. PCA method used in estimating of mashine-building enterprise competitiveness

    Authors: A.V. Kendyuhov; D.O. Tolkachov;

  22. Content of the scope of the companies’ business efficiency controlling

    Authors: O.Yu. Popova; О.S. Safyants;

  23. Optimization of the customer capital management system of the enterprise

    Authors: Ie.O. Golysheva;

  24. Structural problems and prospects of innovative development of economies of countries of the South Caucasus

    Authors: A.A. Egiazarian;

  25. Corporate marketing potential assessment model in the context of operational, tactical and strategic levels

    Authors: L.V. Potrashkova;

  26. The study of the nature and interpretation of enterprise`s competitiveness concept

    Authors: Yu.M. Manuylovych;

  27. Institutional determiners of rural entrepreneurship development

    Authors: T.V. Usyuk;

  28. The improvement of approaches to marketing testing of ecological innovative products in the stages of innovative cycle

    Authors: Ye.I. Nagornyi; T.V. Kasianenko;

  29. Goals of marketing management at forestry enterprises and conditions of their efficient implementation in modern economic system

    Authors: O.P. Pavlishchuk;

  30. Funding and stimulation mechanisms of the wetlands` ecosystem services conservation

    Authors: N.V. Degtyar;

  31. Evaluation of the level of balneological resorts natural resources potential use

    Authors: Yu.Ya. Dobush;

  32. Innovative approaches to investment decisions substantiation in the sphere of agricultural land use on the base оf ecological and economic assessment of investment quality

    Authors: I.S. Marekha;