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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.5, No.3

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2014-09-18

  1. Modelling of the evolutional methods to satisfy the consumer’s needs in new product development

    Authors: L.K. Hlinenko

  2. Increased susceptibility to the innovative energy-saving technologies in the oil and fat industry by improving regulatory and institutional framework

    Authors: V.G. Dyuzhev; N.A. Popov

  3. Peculiarities of point-of-sale advertising in the retail sphere

    Authors: A.S. Teletov; N.N. Haityna; T.V. Kirichenko

  4. Application of the relationship marketing model in tourist firms

    Authors: I. Sowier-Kasprzyk

  5. Future development of focus group method in marketing system

    Authors: Yu.M. Melnyk; D.V. Fomenko

  6. Marketing management of customers loyalty

    Authors: M.N. Ivannikova

  7. Mechanism of the industrial enterprises marketing communication synthesized effect formation

    Authors: Ya.O. Tymokhina

  8. The tools of rational product range support

    Authors: A.I. Jakovlev; L.S. Larka

  9. The role of innovations in the accretion to the value of Ukrainian enterprises

    Authors: O.O. Zakharkin

  10. Comprehensive evaluation and analysis of industrial enterprises innovation potencies

    Authors: S.V. Labunska

  11. Practical aspects of the technical and technological development level determining the machine-building enterprise

    Authors: O.G. Shevliuga

  12. Web-culture as a factor of company’s competitiveness enhancement

    Authors: S.M. Illiashenko

  13. Estimation of possibilities of region transport clusterization

    Authors: V.V. Lyfar

  14. Conceptual model of an automated information system of marketing at the enterprise

    Authors: D.V. Raiko; L.E. Lebedeva

  15. Economic and innovative development of corporation

    Authors: O.V. Kornukh

  16. Strategy evaluation of industrial enterprises in business process reengineering in manufacturing

    Authors: L.M. Taraniuk

  17. Implementation of the rio conventions in framework of national sustainable development policy in Ukraine

    Authors: L.V. Zharova; Ie.V. Khlobystov; N.V. Eremeeva

  18. The role of systematic innovation management in cluster formations based on ecologically oriented approach

    Authors: L.H. Melnyk; O.V. Shkarupa

  19. Economic and organizational institutional grounds of the environmental management

    Authors: O.V. Prokopenko; V.Yu. Shkola

  20. Theoretical basis for expert system to forecast and assess economic impact of anthropogenic pollution on population disease level

    Authors: M.I. Bublyk

  21. Peculiarities of economic efficiency formation of domestic organic producers’ activities

    Authors: D.S. Kropyvko