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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.6, No.1

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2015-03-27

  1. Integrated assessment of scientific and technical development at early stages of innovative process

    Authors: N.I. Chukhray; A.V. Stegnytskyi

  2. Marketing research of pricing factors in a competitive market

    Authors: N.V. Biloshkurska

  3. Transformation of a city resident into prosumer in the process of the city development strategic planning

    Authors: O.I. Karyy

  4. The internal marketing in enterprise marketing system

    Authors: I.L. Reshetnikova

  5. Marketing of sport tourism

    Authors: A.S. Teletov; V.I. Karpets

  6. Preconditions for information and technology infrastructure of trade enterprises forming

    Authors: L.I. Fedulova; D.B. Kucher

  7. Prospects for implementation of the sustainable development strategy by domestic retailers through the private labels introduction

    Authors: O.O. Dуma

  8. Scientific and methodical approach to the estimation of the risk level of public-private partnership projects

    Authors: L.L. Hrytsenko

  9. Model of marketing management in management system of industrial enterprise

    Authors: D.V. Raiko; L.E. Lebedeva

  10. Methodology of problem space modeling in industrial enterprise management system

    Authors: V.V. Glushchevsky

  11. Global trends of economic diplomacy development under globalization

    Authors: O.L. Kanishchenko; O.O. Mamalyga

  12. The economic sovereignty support under the conditions of economy’s openness

    Authors: T.M. Melnik

  13. Requirements and criteria for the identification of research universities status in Ukraine

    Authors: S.A. Tulchinskaya

  14. Sales promotion methods at ukrainian market of commercial vehicles: analysis, efficiency, prospects

    Authors: O.F. Gryshchenko; Ja. Klisinski; M.I. Bilan

  15. Decision-making methods in IT-outsourcing for enterprise information system

    Authors: N.R. Poluektova; T.M. Knyshenko

  16. Brand of country as a potential for sustainable development of Ukraine

    Authors: G.Ya. Studinska

  17. Management of formation and development of enterprise’s innovative culture

    Authors: Yu.S. Shypulina

  18. Three components model of enterprise’s export activity

    Authors: S.A.-A. Al-Osta

  19. Economic feasibility of reequipment terms based on profitability criterion

    Authors: D.V. Bezugla

  20. Eco-marketing in industrial enterprise activities

    Authors: N.M. Chupryna

  21. Theoretical aspects of the formation and management of a environmentally oriented businesses portfolio in the region

    Authors: O.V. Shkarupa; I.V. Burych