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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.6, No.4

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2015-12-25

  1. Benchmarking as a method of assessment of region’s intellectual potential

    Authors: P.G. Pererva; M.Y. Gliznutsa

  2. Marketing management tools of funding and promotion services of non-governmental organizations

    Authors: N.V. Kotenko; S.G. Serdiuk; A.V. Saltykova

  3. Stickers as effective means of advertising

    Authors: V.V. Bozhkova; A.S. Chykalova

  4. The methodology of pricing management at tourism enterprises

    Authors: V.V. Ivanova

  5. The peculiarity of speech influense of the advertising texts

    Authors: А.S. Тelеtov; S.G. Теlеtоvа

  6. Vectors of marketing implementation into domestic practice of non-profit entities

    Authors: T.M. Borysova

  7. Complex approach to the organization of external information flows of tourism enterprises

    Authors: E.N. Ivanova

  8. Analysis of practical use of modern internet technology as a mean of marketing communications in the field of B2B and B2C

    Authors: Yu.M. Melnyk; D.V. Korinсhenko

  9. The marketing concept of customer value of hospitality service

    Authors: O.V. Gerasimenko

  10. Sources of information for dataware of strategic marketing

    Authors: A.M. Savchuk

  11. Organizational and economic bases of logistic approach usage in the management of national education system

    Authors: Eu.V. Mishenin; I.I. Koblianska

  12. Problems and prospects of management for effective ensuring the water resources in the economic activities of industrial enterprises

    Authors: O.Yu. Popova; S.V. Коvеrhа; O.E. Borisenko; V.Yu. Kuznetsov

  13. Customer’s expectations in Iranian exclusive industry

    Authors: A. Najafi; N. Alavi; M. Shami

  14. Development of new substances and materials in the world and in Ukraine

    Authors: K.O. Sichkarenko

  15. Innovative development of power engineering enterprises based on cyclically oriented foresight and SWOT-analysis

    Authors: Ya.І. Kologryvov

  16. Communication management in the aspect of the food industry

    Authors: A. Brzozowska; D. Bubel; A. Kalinichenko

  17. Classification of clusters in the system of information support of the clustering strategy

    Authors: G.T. Piatnytska

  18. Organizational-economic mechanism of enterprise’s customer capital management

    Authors: Ie.O. Golysheva; O.F. Gryshсhenko

  19. Determinants of innovations and competitiveness in the European Union

    Authors: V. Macháček; W. Strielkowski; A. Shishkin; Yu. Bilan

  20. Ecological and economic features of ?spaceship Earth?, or Horizons of the third Industrial Revolution and ?Green? Economy

    Authors: L.G. Melnyk

  21. Conceptual grounds to form motivational constituent of the international ecological policy

    Authors: O.V. Prokopenko; V.Yu. Shkola; M.D. Domashenko; M.O. Prokopenko

  22. Role of the intermediary in implementation of the principles of sustainable development

    Authors: O.O. Dyma