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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.7, No.1

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2016-03-15

  1. Opportunities and threats of the fourth industrial revolution and their reflection in the selection of innovative growth strategies

    Authors: S.M. Illiashenko; N.S. Illiashenko

  2. Marketing support for customer appeal of industrial goods

    Authors: D.V. Raiko; L.M. Tseytlin

  3. An experiment on brand loyalty among mobile phone users in the basque region of Spain

    Authors: M.Z.Ye. Salem; M. Cermelli

  4. The impacts of situational factors on consumer misbehaviour in service outlets (on the example of Iranian chain stores)

    Authors: M. Akbari; M.A. Abdolvand; F. Ghaffari

  5. Factors influencing the intention to accept advertising in mobile social networks

    Authors: S.M. Jafari; Gh. Jandaghi; H. Taghavi

  6. Venture investment of marketing management of small trade enterprises: conditions and sources

    Authors: K.M. Kraus

  7. The implementation of benchmarking process in marketing education services by Ukrainian universities

    Authors: G.V. Okhrimenko

  8. Monetary sales promotion of non-food products by retail chains in Ukraine

    Authors: O.V. Yusupova

  9. Modernization of industrial enterprises and innovative implementation

    Authors: У.M. Petrovych; V.Z. Borbulevych

  10. Methodical frameworks for evaluation of financial and investment component of functionality of innovation-oriented enterprise belonged to machinery industry

    Authors: К.О. Boiarynova

  11. Development of knowledge management infrastructure in organization

    Authors: N.I. Sytnik

  12. Effect of total quality management and knowledge management on providing services at the manufacturing and service companies

    Authors: F. Mohammadi; A. Najafi

  13. Models and methods of decision-making in the management of industrial enterprises’ balanced development

    Authors: S.V. Коvеrhа

  14. The life cycle of social and economic systems

    Authors: S.E. Sardak

  15. Problems and prospects of the application of the enterprise value-based management concept in Ukraine

    Authors: O.I. Davydov

  16. The international and national university rankings as an constituent of university`s competitiveness

    Authors: Yu.S. Shypulina; O.F. Gryshchenko; V.O. Bilenko

  17. Adaptation of sentimental (ethnic) tourism on tourist route ?Golden Horseshoe? for tourist flows from Poland

    Authors: N.Ie. Tomczewska-Popowycz

  18. Economic performance and convergence in the Eurozone

    Authors: Ja. Hájek; F. Hoeschle; Yu. Bilan; W. Strielkowski

  19. Sustainable development assessment through indicators evolving

    Authors: L.V. Zharova; N.V. Eremeeva

  20. Potential environmental conflicts in the area of the energy component of natural resource complex

    Authors: Ie.V. Khlobystov; I.V. Segeda; A.I. Podolska