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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.7, No.4

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2016-12-09

  1. Measuring commercialization success of innovations in the EU

    Authors: L. Lipkova; D. Braga

  2. О.А. Bilovodska, J. Klisinski, М.А. Molybog

    Authors: Packaging in the process of innovative activities as a part of goods distribution management

  3. Classification of basic forms and types of marketing on-line communications

    Authors: Yu.M. Melnik; L.Yu. Saher; N.S. Illiashenko; Yu.M. Ryazantseva

  4. Innovations in marketing of deposit services

    Authors: T.A. Vasylieva; I.V. Didenko

  5. The mechanism of opening the markets of the EU and agro-industrial complex of Ukraine: trend and variations

    Authors: V.I. Gubenko

  6. Social potential of marketing communications in modern city

    Authors: M.M. Novikova; S.O. Gaiduchenko

  7. Evolution of the marketing theory: genesis, conception, periodization

    Authors: M.A. Oklander; T.O. Oklander

  8. Innovations in tourism marketing: Operation Anthropoid in Prague

    Authors: W. Strielkowski

  9. The use of indicators of cross-quantity elasticity of connected demand in education service in the Institutions of Higher Education

    Authors: O.A. Ambrazhei; V.K. Lebedeva; V.M. Tarasevich

  10. Peculiarities of gender and demographically targeted advertising texts

    Authors: A.S. Teletov; S.G. Teletova; A.S. Bulatova; A.S. Reka

  11. Identifying the hierarchical structure of customer complaint behaviors on the example of Iranian hotels

    Authors: P. Charsetad.; H. Vazifeh Doost; H. Nikoomaram

  12. Investigation of the main trends of the primary real estate market in Ukraine and peculiarities of the seller marketing activity

    Authors: N.Ye. Seliuchenko; N.S. Kosar

  13. Market segmentation and eliciting tourists’ motives for visiting the Czech Republic

    Authors: Ja. Valentová; Jo. Abrhám

  14. Development and evaluation of project management effectiveness

    Authors: L.L. Kalinichenko

  15. Monitoring system of technological innovation potential on the market

    Authors: O.P. Kosenko; T.O. Kobielieva; N.P. Tkachova

  16. The impact of the economic crisis on domestic consumers behavior and perception of innovation

    Authors: I.L. Reshetnikova; M.P. Sahaidak

  17. Evolutional expediency of innovations of different novelty

    Authors: L.K. Hlinenko

  18. The path of building emotionally intelligent organization

    Authors: V. Magyar-Stifter

  19. Innovation priorities optimization in the context of national technological security ensuring

    Authors: V.A. Omelyanenko

  20. Methodological approaches to staff recruitment at labour market

    Authors: V.V. Bozhkova

  21. Strategic aspects of management organizational structure improvement in the context of ore mining companies

    Authors: L.M. Varava; A.R. Arutyunyan; A.A. Varava

  22. Comparison analysis of enterprise intangible assets structure in Ukraine and over the world

    Authors: D.A. Gorovyi

  23. Approaches to diagnosis social and economic potential of regions as the basis for effective management strategies

    Authors: N.V. Kuzminchuk; T.N. Kutsenko

  24. The improvement of approaches to the classification of risks of industrial enterprises

    Authors: Posokhov Igor Mikhailovich; Zhadan Uliya Vladimirovna

  25. Identification of corporate situations is in the system of intellectual management an enterprise

    Authors: V.P. Khorolskyi; O.V. Khorolska; K.D Khorolskyi; L.P. Rybalko

  26. Models of inventory management for industrial enterprises under energy resources price increase

    Authors: O.I. Yashkina; I.A. Pedko

  27. The qualitative indicators in human resource accounting

    Authors: R. Zámečník

  28. third industrial revolution, renewable resources, additive technologies, basic innovations, prognostication

    Authors: L.G. Melnyk

  29. Analysis of trends in ecology factor influencing the macro, meso and microlevels’ systems competitiveness formation

    Authors: T.V. Averihina

  30. Ecological innovations as a source of fluctuations of national economy energy efficient development

    Authors: O.V. Kubatko