Measuring commercialization success of innovations in the EU

The aim of this article is to consider approaches and indicators for evaluating commercialization potential, and evaluate performance of the EU countries by the multi-dimensioned indicators of innovations` commercialization financial effectiveness.The results of the analysis. The goal of current study was to consider approaches and indicators for evaluating commercialization potential, and evaluate performance of the EU countries by the multi-dimension indicators of commercialization financial effectiveness.After conducted analyses we can conclude that evaluation of commercial potential has a nature of quality analyses rather than quantitative. Furthermore, it is rather difficult to assess commercialization potential at a country level, as this analysis tends to reveal firm level qualitative opportunities for commercialization. As study has shown commercialization potential can be considered from such points of view as patentability, quality of network activity, commercialization environment, demand and sophistication of the market, origin of invention, licensee availability, R&D. Generally, analysis of commercialization potential reveals different qualitative abilities of a firm to feel market demand and analyze own resource opportunities.Three interesting approaches have been outlined for evaluating commercial potential: Technology audit approach, Fuzzy logic method and Four-dimensioned approach. Evaluating the capacity of commercialization of innovations is possible through the use of software complex which automates auditing process and includes the blocks of interactive filling of electronic forms, decision-making, automatic report generation. Electronic forms can involve a number of information blocks, among which are blocks devoted to general information about the peculiarities of innovative project. It is also useful to include blocks that aim to reveal possible risks, intellectual property rights, and possible directions of commercialization. Technological audit is expected to be conducted by using questionnaire methodic and interviewing.Directions of further researches. Further research will be devoted to exploring the role of the parties of the process of commercialization of innovations and the ways of assessing the effectiveness of their commercialization activity. Taking into account that questions of financial relations between investors and companies are among the most complicated ones, crucial emphasis should be also paid to researching peculiarities of legal protection and use of intellectual property objects.