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Archived Papers for Journal

OJAS-Expanding Knowledge Horizon >>

Vol.9, No.1

Publisher: Jaipuria School of Business

Publishing Date: 2020-06-30

  1. Determinants of E-CRM in Influencing Customer Satisfaction in the Banking Industry

    Authors: Anupreet Kaur Mokha Pushpender Kumar

  2. Antecedents of Consumer Response Towards Sales Promotion Technique in Organized Retailing: A Conceptual Overview

    Authors: Bhoopendra Bharti Prof Ajay Sharma Prof Bhavna Agarwal

  3. Technology Enabled Brand Building by the Marketers: An Indian Perspective

    Authors: Anshika Goel

  4. Green Marketing in India: Review of Literature

    Authors: Chahat Sahani Sakshi Bansal

  5. Study of Workplace Bullying

    Authors: Nidhi Shukla Sarika Singh

  6. Equity Investment through Geometric Progression: Beyond Value Investing

    Authors: Anand Rai Arvind Bhatt Parul Yadav

  7. Scope of Digital Marketing in Medical Tourism with Special Reference to Ayurvedic Tourism in Ernakulam District

    Authors: Anna Anjana Varghese Siby Zacharias