Scope of Digital Marketing in Medical Tourism with Special Reference to Ayurvedic Tourism in Ernakulam District
Journal: OJAS-Expanding Knowledge Horizon (Vol.9, No. 1)Publication Date: 2020-06-30
Authors : Anna Anjana Varghese Siby Zacharias;
Page : 41-48
Keywords : Tourism; Digital marketing; Trend; Ayurveda Tourism; Online platforms;
Abstract
India is developing as middle for the clinical vacationers during the most recent couple of decades. Clinical the travel industry can be characterized as the way toward going outside the nation of living arrangement to get clinical consideration. The travel industry is one among the ventures that are extraordinarily affected by the occasion of computerized advertising. Transportation and settlement organizations are among the essential ones to use advanced promoting strategies in their practices to collaborate with networks and guarantee their clients have the sole conceivable away-from-home understanding. Clinical the travel industry isn't an exemption; it additionally needed to find the pattern in advanced advertising. Ayurveda Tourism in Kerala has just set its needs for various internet based life stages dependent on the objective market. The present paper is attempting to discover the inclinations of the traveler on the diverse online advanced advertising stages and procedures directly received by Ayurveda focuses in Ernakulum. Hundred examples were chosen for the investigation. The discoveries recommend that traveler find online stage progressively compelling to know the subtleties and effectively get surveys with respect to the treatment habitats. The traveler confides in the surveys on the online stages.
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