THE MAIN TRENDS IN THE RUSSIAN E-COMMERCE

At present, the pace of development of the Internet ? the network is gaining greater momentum. In this connection, there is another area of development traditional commerce ? e-commerce. The Internet has become one of the major worldwide channels of distribution of goods and services. This fact has some influence on the economy, markets, products and services, consumer values and consumer behavior. Internet allows to overcome the existing barriers that usually rise to the purchaser during the shopping. So, for example, the implementation of e-commerce allows the buyer to get any information about the goods anywhere and anytime. In addition, the e-commerce shortens the route of goods from producer to consumer