SOME STYLISTIC FEATURES OF PERSIAN ADJECTIVES IN A METAPHORICAL MEANING IN NEWSPAPER TEXTS

The aim of this paper is showing up features of using adjectives in Iranian newspapers and determina- tion their stylistic functions in terms of metaphorisation. The article discusses how the use of metaphors in the journalistic text is a way to evaluate the world around through analogies and associations existing in the mind of the author, the basis for which it is the direct meaning of the word. It was identified that metaphorization qualita- tive adjectives enhances their expressive properties and excessive use of metaphor puts it into the category of the stamp and the image created as a result of the transfer, ceases to act on the reader as desired. Figurative- expressive properties appraised metaphors allows using it in mass-media texts as a special language assessment tools for the effective implementation of affecting the function of language media