NEUROMARKETING AS A REAL ACTION: CONSUMER BEHAVIOR IMPLEMENTATION

Based on research done on human and human's behavior, it has been revealed that, individual's action are not governed only the humans' consciousness but by the emotions too. Due to the integration of the results of these studies and traditional marketing has been released new research field as a "neuromarketing". Neuromarketing determines the biochemistry of human emotions. Thereby giving instructions for effective influence on organs of perception.Neuromarketing suited to the study of consumer behavior of the person using the achievements of neuroscience , cognitive psychology , and marketing. The aim of neuromarketing is a better understanding of the consumer and its responses to various marketing stimulants. The subject of this scientific-research is relatively new and still mysterious discipline as neuromarketing. Neuromarketing is the integration of such sciences as traditional marketing , general psychology and neuroscience.Thus, neuromarketing is one of the most controversial and complex issues of contemporary society.In this regard, taking into account limitations related to the study of these problems and search methods for solving defined as the relevance and importance of the topic.