GAMIFICATION AS STRATEGIC DIRECTION OF IMPROVING OF MANAGEMENT IN THE ENTERPRISE. DEVELOPMENT, IMPLEMENTATION, ADOPTION

Journal: Synergy of Science (Vol.7, No. 1)

Publication Date: 2017-01-31

Authors : Chistyakova L.N.; Schultz D.S.;

Page : 0-0

Keywords : Gamification; governance; improvement; programs; online games; development; introduction; adaptation.;

Source : Download Find it from : Google Scholar

Abstract

The article deals with a new, formed over many years abroad, the concept of gamification as the strategic direction of improving governance in the company, within the framework of the Russian market. Also, the article focuses on the development, implementation and adaptation gamification systems company to achieve its goals.

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GAMIFICATION AS STRATEGIC DIRECTION OF IMPROVING OF MANAGEMENT IN THE ENTERPRISE. DEVELOPMENT, IMPLEMENTATION, ADOPTION

Abstract

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